THIS IS AN EXAMPLE CAMPAIGN: Jane wants to help raise funds for the Red Cross in Tokyo, Japan, as they help people recover from an earthquake. She is offering discounted services at her hair salon, to raise funds for this cause. As part of this process, she completed the "third-party beneficiary" questionnaire when creating her campaign, which informed the Red Cross, gained their consent and permission for the campaign, and connected the campaign directly with the Red Cross PayPal.
• Why are you launching this campaign? (This is perhaps the most important aspect, people want to know what your needs are, what is your story; they want to support you and your specific cause or need): Jane spent time in Tokyo after graduating, and feels a strong connection to the community and the people. With the recent earthquake she wants to raise support for the Red Cross and their activities in Tokyo.
• What service(s) and/or product(s) are you offering in exchange for support to achieve your goal? (What makes this uniquely you? What unique services, skills, and/or products can you provide?): Jane is offering her hair styling services at a 20% discount, at the rate of $80 per hour.
• What are your immediate needs and goals?: Jane hopes to raise at least $8,000.
• What are your more long-term goals?: This is a one-time effort, but will likely create more campaigns to support other causes in the future.
• In what ways are you taking accountability and initiative to achieve those goals?: Jane is offering her own skills, time, services, equipment, and supplies, while also taking away time from her existing work.
• In what ways do you need support?: The Red Cross has asked for financial support, which they can apply as needed and immediately where they are working in Japan.
• Total needed to raise: $8,000.
• Income per service or product offered: $80.
• Total combined sales of service or products needed to achieve your long-term goal (total needed to raise divided by the income per service or product): $8,000 / $80 = 100 services.
• If you had to divide the above up into achievable phases, how many campaigns do you think it would take to reach your long-term goal?: This single campaign, especially since the need is immediate.
• Let’s start with your most immediate needs and goals, and create a campaign specifically for that. What is your immediate financial need and goal?: $8,000.
• What services and or products are you offering, and at which price?: Jane's signature salon services for $80 per hour.
• What makes your services and or products uniquely you?: Jane has an existing business and clientele for her salon business; she provides unique salon services, with regular customers.
• How many services or products do you need to sell to achieve the goals of this first campaign?: 100 or more.
• How soon do you hope to raise the funds for this first campaign?: Within 30 days so that we can send support to them as soon as possible, before it's too late.
• After succeeding in this first campaign, consider what the next achievable phase would be (it might be simply repeating what you did before, and building momentum along with expanding upon your community of Social Network TM members that have already supported you): Jane will likely run other campaigns, maybe once per year, to help non-profits.
• In what ways are you demonstrating…
o Perseverance:
o Initiative:
o Sensible budgeting:
o Responsible lifestyle and decision-making:
