THIS IS AN EXAMPLE CAMPAIGN: James is an artist who would like to support the local elementary school as they raise funds for the school play. He would like to offer his custom, signed paintings to help support this cause. Since this is in support of a third-party, James also completed the "third-party beneficiary" process in the campaign, so that the school can validate and approve of the campaign, and the support can be directly transferred to the school.
• Why are you launching this campaign? (This is perhaps the most important aspect, people want to know what your needs are, what is your story; they want to support you and your specific cause or need): James wants to help support the local school play. As an artist, he recognizes the importance of providing opportunities for artistic exploration and expression for youth, and would like to help them out.
• What service(s) and/or product(s) are you offering in exchange for support to achieve your goal? (What makes this uniquely you? What unique services, skills, and/or products can you provide?): James is offering his own paintings, with signature, and will making a series of bespoke paintings specific to this cause.
• What are your immediate needs and goals?: $6,000.
• What are your more long-term goals?: This is a one-time effort.
• In what ways are you taking accountability and initiative to achieve those goals?: James is creating the campaign, marketing it, and offering his own painting skills (and time) as an artist.
• In what ways do you need support?: James needs to sell 100 or more paintings. Purchases and sharing the word via social media will be the biggest help.
• Total needed to raise: $6,000.
• Income per service or product offered: $60.
• Total combined sales of service or products needed to achieve your long-term goal (total needed to raise divided by the income per service or product): 100 or more.
• If you had to divide the above up into achievable phases, how many campaigns do you think it would take to reach your long-term goal?: This is a one-time effort.
• Let’s start with your most immediate needs and goals, and create a campaign specifically for that. What is your immediate financial need and goal?: $6,000.
• What services and or products are you offering, and at which price?: James is offering his custom paintings, with signature, for $60.
• What makes your services and or products uniquely you?: This will be a unique series of paintings by James, with his signature, specifically in support of this project. James plans to make a series of paintings that depict various stages of the school play being supported.
• How many services or products do you need to sell to achieve the goals of this first campaign?: 100 or more.
• How soon do you hope to raise the funds for this first campaign?: Before the school Spring Break, so that they have the funds needed to move forward with the school play.
• After succeeding in this first campaign, consider what the next achievable phase would be (it might be simply repeating what you did before, and building momentum along with expanding upon your community of Social Network TM members that have already supported you): Might consider making this a yearly fundraising effort and tradition, with a different series of paintings and projects each year.
• In what ways are you demonstrating…
o Perseverance:
o Initiative: Creating the painting series.
o Sensible budgeting:
o Responsible lifestyle and decision-making:
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